Your privacy matters to us. This policy explains how MidAtlantic Handyman Services MD, LLC DBA DC Garage Door collects, uses, and protects your information.
- 1. About This Policy
- 2. Information We Collect
- 3. How We Collect Info
- 4. How We Use Your Info
- 5. Information Sharing
- 6. Cookies & Tracking
- 7. Google Ads & Analytics
- 8. Third-Party Services
- 9. Data Security
- 10. Data Retention
- 11. Your Rights & Choices
- 12. Children’s Privacy
- 13. California Residents
- 14. Virginia & DC Residents
- 15. Changes to This Policy
- 16. Contact Us
About This Privacy Policy
This Privacy Policy (“Policy”) describes the privacy practices of MidAtlantic Handyman Services MD, LLC doing business as DC Garage Door (“DC Garage Door,” “we,” “us,” or “our”) with respect to information we collect when you visit our website at dcgaragedoorsrv.com, contact us by phone or email, schedule service appointments, or interact with our online advertising.
This Policy applies to all visitors, customers, and prospective customers who reside in the United States, including the District of Columbia, Maryland, and Virginia. By accessing our website or using our services, you agree to the practices described in this Policy.
Principal Address: 11202 Healy Street, Silver Spring, MD
Phone: (202) 455-4288
Email: office@dcgaragedoorsrv.com
Website: dcgaragedoorsrv.com
Information We Collect
We collect two categories of information: information you provide directly to us, and information collected automatically when you interact with our website or advertisements.
A. Information You Provide to Us- Contact Information: Name, home or business address, email address, and phone number.
- Service Request Details: Type of garage door service needed, property address, preferred appointment date and time, and any photos or descriptions you submit regarding your garage door issue.
- Communications: Any messages, questions, or feedback submitted through our contact form, email, or phone calls.
- Payment Information: Billing name and address. Note: We do not store full payment card numbers; payment processing is handled by third-party processors.
- Job Inquiries: Resume, employment history, and any information provided when applying for a career position.
- Device & Browser Information: IP address, browser type and version, operating system, device type, and screen resolution.
- Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, and search queries used to find our website.
- Location Information: General geographic location inferred from your IP address (city/region level).
- Cookie & Tracking Data: Information collected through cookies, web beacons, pixels, and similar tracking technologies (described further in Section 6).
- Call Tracking Data: Call duration, call recording (where permitted by law and disclosed), and call routing data if you contact us through a tracked phone number.
How We Collect Information
We collect information through the following channels:
- Website Forms: Contact forms, service request forms, quote request forms, and newsletter subscription forms on dcgaragedoorsrv.com.
- Telephone Calls: When you call our office at (202) 455-4288 to request service, ask questions, or schedule appointments.
- Email Correspondence: Information you share when emailing us at office@dcgaragedoorsrv.com.
- Google Ads & Paid Search: When you click on one of our Google Ads and land on our website, Google may pass click and campaign data to us. See Section 7 for full details.
- Google Analytics: Automated data collection through Google Analytics tags installed on our website.
- Google Tag Manager: We use Google Tag Manager (GTM-PRLLZDG) to manage tracking tags and scripts on our site.
- Social Media: When you interact with our profiles on Facebook or Instagram, those platforms may share interaction data with us per their own privacy policies.
- In-Person Service: Information collected during on-site estimates, service appointments, and invoicing.
How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Legal Basis / Justification |
|---|---|
| Respond to service inquiries and schedule garage door repair or installation appointments | Contractual necessity; legitimate business interest |
| Provide quotes, estimates, and invoices | Contractual necessity |
| Process payments and maintain billing records | Contractual necessity; legal obligation |
| Send appointment confirmations, reminders, and service updates | Legitimate business interest; consent |
| Respond to customer service questions and resolve complaints | Legitimate business interest |
| Deliver and optimize Google Ads campaigns (remarketing, conversion tracking) | Consent; legitimate business interest |
| Analyze website traffic and user behavior to improve our website | Legitimate business interest |
| Send marketing emails or SMS (with your consent) | Consent |
| Comply with applicable laws, regulations, and legal processes | Legal obligation |
| Protect our legal rights and prevent fraud | Legitimate business interest |
| Evaluate job applications for open positions | Pre-contractual steps; legitimate business interest |
We do not sell, rent, or trade your personal information to unaffiliated third parties for their independent marketing purposes.
Information Sharing & Disclosure
We may share your information in the following limited circumstances:
- Service Providers & Vendors: We share data with trusted third-party vendors who assist us in operating our business — including payment processors, scheduling software, CRM platforms, email service providers, and call tracking services. These vendors are contractually required to handle your data securely and only for the purposes we specify.
- Google LLC: Data is shared with Google through Google Ads, Google Analytics, and Google Tag Manager for advertising measurement, analytics, and remarketing purposes. See Section 7 for more details.
- Subcontractors: In some cases, we may employ licensed subcontractors to perform services on our behalf. These individuals may have limited access to your service address and contact information only as needed to complete the job.
- Business Transfers: If DC Garage Door is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.
- Legal Requirements: We may disclose your information if required to do so by law, court order, subpoena, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of DC Garage Door, our customers, or the public.
- With Your Consent: We may share your information with third parties when you have given us explicit permission to do so (e.g., online reviews, testimonials).
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and to understand how visitors interact with our site.
Types of Cookies We Use| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Enable core website functionality (e.g., form submissions, page load performance via WP Rocket) | Session / Persistent |
| Analytics | Measure website traffic, user behavior, and performance via Google Analytics | Up to 2 years |
| Advertising / Marketing | Enable Google Ads conversion tracking, remarketing, and audience building | Up to 540 days |
| Functional | Remember user preferences and support embedded maps (Google Maps) | Session / Persistent |
| Social Media | Track interactions from Facebook and Instagram pixels (if active) | Up to 180 days |
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website. Common opt-out options include:
- Browser settings: Most browsers allow you to refuse or delete cookies.
- Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-On.
- Google Ads personalization: Visit Google Ad Settings to manage personalized advertising preferences.
- Network Advertising Initiative: Visit NAI Opt-Out for industry-wide opt-out options.
Google Ads & Advertising Disclosure
DC Garage Door uses Google Ads (formerly Google AdWords) to promote our garage door repair and installation services to potential customers in Washington DC, Maryland, and Virginia. In connection with Google Ads, we use the following Google products and features:
A. Google Ads Conversion Tracking
We use Google Ads conversion tracking to measure the effectiveness of our advertisements. When you click on one of our ads and complete an action on our website (such as submitting a contact form or calling our phone number), a cookie is placed on your device. This allows us to track which ad interactions led to service inquiries. The data collected includes:
- Whether a conversion event occurred (form submission, phone call, page visit)
- The ad campaign, ad group, and keyword associated with the click
- General geographic area and device type
B. Google Remarketing
We may use Google Remarketing to display our ads to previous visitors of dcgaragedoorsrv.com as they browse other websites in the Google Display Network. This is done using cookies that identify past visitors. You can opt out of remarketing by visiting Google Ad Settings.
C. Google Analytics for Ads
We link Google Analytics to Google Ads to better understand the customer journey. This may include importing Analytics goals as conversions and using audience segments from Analytics to improve ad targeting.
D. Customer Match (If Applicable)
We may upload hashed customer contact information (such as email addresses) to Google for Customer Match advertising. This data is hashed (encrypted) before upload and is governed by Google’s Customer Match policy. This data is never used for any purpose other than matching within Google’s platform.
E. Local Services Ads
DC Garage Door may appear in Google Local Services Ads (LSAs). Information submitted through the Google LSA booking feature is governed by both this Policy and Google’s privacy policy.
F. Google’s Privacy Policy
Google’s collection and use of data in connection with these advertising features is governed by Google’s Privacy Policy. You can learn more about how Google uses data from partners at policies.google.com/technologies/partner-sites.
Third-Party Services & Links
Our website integrates with and may contain links to the following third-party services. We are not responsible for the privacy practices of these third parties:
- Google Maps: Embedded maps on our website are powered by Google Maps. Your use of Google Maps is subject to Google’s Privacy Policy.
- Google Tag Manager: We use GTM (Container ID: GTM-PRLLZDG) to manage tracking scripts. GTM itself does not collect personal data but may load tags that do.
- Facebook / Meta: Our Facebook page at facebook.com/garagedoorindc may place cookies when you interact with embedded Facebook content. This is governed by Meta’s Privacy Policy.
- Instagram: Our Instagram profile (instagram.com/dc_garagedoor) is subject to Meta’s privacy practices.
- WP Rocket: Our website uses WP Rocket for performance optimization. This plugin may set functional cookies related to caching.
- Appointment Scheduling Tools: If we use third-party scheduling software, that platform’s own privacy policy will apply to information entered through its interface.
We encourage you to review the privacy policies of any third-party services you interact with through our website.
Data Security
DC Garage Door takes the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, destruction, or alteration. Our security practices include:
- SSL/TLS encryption for data transmitted between your browser and our website (HTTPS).
- Access controls limiting employee access to personal data to those with a legitimate business need.
- Secure storage of business records and customer files.
- Regular review of our data security practices.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights or freedoms, we will notify affected individuals as required by applicable law.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Our general retention guidelines are:
- Customer Service Records: Retained for a minimum of 5 years after the last service date for warranty, liability, and tax purposes.
- Contact Form Submissions: Retained for up to 2 years after initial contact unless a service relationship is established.
- Google Analytics Data: Aggregated data retained per Google Analytics settings (typically 26 months by default).
- Google Ads Conversion Data: Retained per Google’s data retention policies.
- Job Application Data: Retained for up to 1 year for unsuccessful applicants; longer if hired.
- Financial Records: Retained as required by state and federal tax laws (generally 7 years).
When personal information is no longer needed, we securely delete or anonymize it.
Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal information. You can exercise the following choices at any time:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to legal retention requirements.
- Opt-Out of Marketing: Unsubscribe from our marketing emails at any time by clicking “Unsubscribe” in any marketing email, or by contacting us directly. Note that you may still receive transactional or service-related communications.
- Cookie Preferences: Manage cookie settings through your browser or the opt-out links provided in Section 6.
- Do Not Call: If you are on the National Do Not Call Registry and wish to be removed from our call lists, please notify us in writing.
- Opt-Out of Personalized Ads: Use Google Ad Settings to control personalized advertising from Google.
To exercise any of these rights, please contact us using the information in Section 16. We will respond to verifiable requests within 30 days (or as required by applicable law).
Children’s Privacy
Our website and services are not directed to individuals under the age of 13 (or 16 in states where applicable). We do not knowingly collect personal information from children. If you believe we have inadvertently collected personal information from a child under the applicable age, please contact us immediately at office@dcgaragedoorsrv.com, and we will take prompt steps to delete such information.
California Residents — CCPA / CPRA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights:
- Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the business purposes, and the categories of third parties with whom we share it.
- Right to Delete: You may request deletion of personal information we have collected about you, subject to certain exceptions.
- Right to Correct: You may request correction of inaccurate personal information.
- Right to Opt Out of Sale/Sharing: We do not sell or share personal information for cross-context behavioral advertising as defined by the CPRA.
- Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information beyond what is necessary for the services you request.
- Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.
To submit a California privacy rights request, contact us at office@dcgaragedoorsrv.com or call (202) 455-4288. You may also designate an authorized agent to submit requests on your behalf.
Categories of Personal Information Collected (last 12 months): Identifiers (name, address, phone, email, IP address); commercial information (service history); internet activity (website usage data); geolocation data (city-level from IP); professional information (for job applicants).
Virginia & Washington DC Residents
As a company primarily serving Washington DC and the Maryland/Virginia region, we are committed to honoring applicable state privacy laws.
Virginia Consumer Data Protection Act (VCDPA)
Virginia residents have the right to access, correct, delete, and obtain a portable copy of their personal data. You also have the right to opt out of the processing of your personal data for purposes of targeted advertising. To exercise these rights, contact us at the information below.
District of Columbia
DC residents are protected by federal privacy laws and any applicable DC consumer protection regulations. We honor all requests from DC residents consistent with those protections.
Maryland Personal Information Protection Act (MPIPA)
Maryland residents have rights under MPIPA, including protections against unauthorized disclosure of personal information and the right to be notified of data breaches affecting their information.
To submit a privacy rights request under any of these laws, contact us using the information in Section 16.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:
- Update the “Last Updated” date at the top of this page.
- Post a notice on our website homepage for a period of time following the change.
- Where required by law, provide direct notice to affected individuals.
We encourage you to review this Policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the revised Policy. If you do not agree with a revised Policy, please discontinue your use of our website and contact us to exercise your rights.
Contact Us & Privacy Requests
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us using any of the methods below:
📍 Address: 11202 Healy Street, Silver Spring, MD
📞 Phone: (202) 455-4288 (Available 24/7 for emergencies)
✉️ Email: office@dcgaragedoorsrv.com
🌐 Website: dcgaragedoorsrv.com
We will acknowledge your request within 5 business days and respond substantively within 30 days, or within the timeframe required by applicable law. For identity verification purposes, we may ask you to provide additional information to confirm your identity before processing certain requests.